The Detailing Beast Magazine.

How do magazines get distributed?

Printed magazines can be distributed through the mail, through sales by newsstands, bookstores, or other vendors, or through free distribution at selected pick-up locations. The subscription business models for distribution fall into three main categories. Ty Prince will give you a full perspective on  how to distribute your magazine throughout the city.

WHY ADVERTISING IN MAGAZINES IS BENEFICIAL

July 18, 2017

It’s no secret that the digital age has become increasingly integrated into our daily routine, even 10 years after the first iPhone was released. We are capable of doing our work, communicating globally and reading publications electronically almost anywhere.

While technology continues to develop and become more intertwined with our everyday lives, people continue to remain tactile. People love to physically hold or touch something. As a matter of fact, the Nielson survey shows a decline for the second year in a row of eBook sales and an increase in print sales in the UK. Our world is saturated with technology and digital advertisements. People are responding to this saturation with a renewed interest in print. There are a number of magazines published exclusively online, such as Past Magazine and Spin Magazine, but have recently begun providing print copies as well.

An increased interest in print advertising has followed this renewed interest in print publications. There are many ways your company can benefit from magazine advertisements and we’ve listed a few below.

INSPIRED READERS

Magazines provide a wealth of information, inspiration and creative ideas for readers. The information given to the reader may drive them to go out and visit stores/businesses and search online to find out more.

TARGETED AUDIENCE

Magazines are created to target niche audiences depending upon the topic or theme. This means advertisements within each spread are relevant to the content of the magazine. This guarantees your advertisements will be in front of a target audience that cares about products like yours, since the reader considers the magazine’s content important.

CREDIBILITY

Magazine content is more likely be trusted by the reader as they have picked out the magazine for themselves. Because of this, readers will also spend time reading through the advertisements and are more likely to trust their credibility. A survey conducted by Marketing Sherpa revealed 82% of participants trusted printed advertisements such as newspapers and magazines the most when making a purchase decision.

THEY LAST

Unlike online content, magazines are more likely to last because they are a physical object. As consumers hold onto a magazine for an extended period of time, an advertisement continues working each time they pick up the issue. People will even save images and pages for inspiration or trade magazine issues with friends. Since magazines last, their content, ads included, leaves a lasting message.

FOCUSED ATTENTION

Printed materials capture the attention of the reader. If your audience is physically holding a copy of a magazine, they don’t have the opportunity to multitask on multiple forms of media. It is more likely that you will have their complete attention.

HIGH QUALITY

Typically, magazines present high quality images. This allows for the best representation of your product. Newspapers and direct mail re slightly less effective as they don’t provide the same portrayal for your advertisements.

It’s simple – magazines sell and their advertisements enhance ROI. With the numerous benefits, it is a no brainer that print marketing works and it works well. As the popularity of magazines are back on the rise, it is a great time for companies to invest in print advertisements.

Maybe you are considering this route with your company and you have questions about how to move forward. With our digital printing services and capabilities, we are happy to help answer any questions you may have! Or, check out our blog for more information on print advertising.

Front Cover

01/19 - 01/23

Ads on the front cover -- or even just involving the front cover -- work very well and often outperform magazines' other "premium" real estate, according to the research from Affinity's Vista service.

"Front cover ads, at least the ones we've been able to measure so far, show that they can be as effective, and even more effective, than some of the traditional premium positions," said Tom Robinson, managing director at Affinity. "It does depend on the execution."

From:

$1999.99

Back Cover

01/19 - 01/23

A magazine has four covers: the front, the inside front, the inside back and the back cover. The back cover is usually the most expensive premium position of a magazine, followed by the two inside covers. When consumers toss a magazine on a table, there’s a 50 percent chance an ad on a back cover will end up visible. The inside covers usually carry impact, because they are the first and last pages readers see and often face editorial such as a contents page, or a classified ads section.

From:

1499.99

Full Page

01/19 - 01/23

Permanence

 

Unlike television and Internet ads, which flash before the eye and then disappear, print ads stay on the page. Every time readers look at the page where the advertisement appears, they see the same thing. In addition, as long as the publication remains in circulation, the ad also remains in circulation. A single ad in a single magazine may promote a product or service for months or even years before someone places the magazine in the trash. No other advertising method provides that much potential longevity from a single investment.

From:

$999.99

Half Page

01/19 - 01/23

Credibility

 

Print publications that consistently deliver high-quality, reliable content develop credibility with their readers. Businesses capitalize on something called the "halo effect" to use the credibility of publications to their own advantage. In essence, the "halo effect" means that a person takes a positive thought or feeling associated with one thing and applies it, appropriately or inappropriately, to something related. In the case of print publications, the readers take the credibility generated by the quality of content and apply it to the advertisements, making the readers more likely to purchase a product or service.

From:

499.99

Quarter Page

01/19 - 01/23

Performance

 

Print advertisements, specifically magazine ads, generate the best results across four of the five components of the purchase funnel--the process customers go through from initial brand contact to buying decision. The purchase funnel consists of brand awareness, ad awareness, message association, brand favor-ability and purchase intent. Magazine ads perform equally in message association to ads in other media, but provide the best results in the area of intent to purchase. For a small business seeking to maximize the return on investment for advertising, print advertising also outperforms both television and Internet advertising.

From:

249.99

Small Ads

01/19 - 01/23

Engagement

 

Watching television and listening to the radio are passive processes, in which devices provide images and sounds that may or may not compel attention. The person who picks up a newspaper or opens a magazine makes a conscious decision to engage the words and images on the page. The reader must physically turn pages, look at all the material and make choices about what to read. In the case of newspapers, 79 percent of readers respond in some way to the advertisements they see, such as clipping coupons, visiting websites or making purchases.

From:

179.99

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Jose Mobile Detailing

JOSIE LANE

Hey thanks Prince for all that you do for the detailing community! I'm already seeing a return on my investment.

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Boston Mobile Detailing

MARTIN REED

I did two cars the first week I advertised in the magazine. Then after that I got a contract with a limo service! Thx Bro!

Jones Mobile Detailing of Dallas

CARLA JONES

All I can say is money money money falling from the sky! 

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